Stop the Insanity – How to Find a Viable Online Marketing Business (Part 2)

In Part 1 I provided a general overview of the current online marketing landscape, as well as some of the criteria I use to choose which companies to join. In Part 2, I immerse myself in an old method to evaluate a potential business: the two-filter test.

Keep in mind that I only have a handful of companies, so here I am describing my own unique experiences and the steps I take to evaluate a business, but I have found that the average online seller who has not been successful has usually tried between 10-15 small businesses online in 12-18 months in their search for the right business (core businesses, affiliate relationships, referral programs, etc.)) In Part 2 of this article, I cover more specific questions that You should formulate when evaluating any business, but particularly when considering an online marketing business.

TIP : With the wide selection available and depending on your budget and starting capital available, it is important to determine if you want to invest in higher level programs, such as those that pay high commissions of more than $ 1000 per sale or low to medium level programs that pay considerably less. This will further define the list of available businesses for your consideration, but remember that you can not keep the right type of person out of the right business, so be open minded.

To begin with, there are two filters and three dimensions or test areas that you must use to determine in which business to invest your money. The filters are Common Sense and Test and the test areas are Company, Product and Compensation.

If these three areas can pass the two filter test, then the odds are very high that you have found a business that deserves your effort and attention and you should seriously consider investing your money in this business.


How long have you been with the company? [19659002] Have you ever been sued, imprisoned or closed?

Can you contact the owners?

Does the company have a headquarters?

How many offices do you have?

Is the company financially stable?

What kind of support does the company provide?

It's amazing how many startups are being pulled out of a basement or garage with some downline software and a white label product … ask the right questions and get the right answers It's equally surprising how many business owners have records of convictions in his past.


How much competition is there?

Is it the 25th new product of its kind this month?

How long have the product been manufactured / have they provided the service?

Do you have any proof or credentials for the product or service?

Do they make their own product or is it made for them and hundreds of others? companies like them?

How big is the target market?

How many people really need or want your product?

Ask yourself why you want to start an online business in the first place? Is it because of financial freedom, more time for you or your family, do you like the product, something fun you like to do? Why do not we have all this with most companies?


How long does it take to explain the compensation plan?

Do you have to read a 30-page manual or attend a two-hour plan training session?

Do you need an accountant, a lawyer or an actuary to understand the business?

Do you stay out of your company position if you do not maintain your monthly plan? share?

Do you need to understand PV, BV, CV and many other cryptic acronyms?

Many companies make it difficult to understand compensation plans because if they really knew how little they did, they would never join the first place.

I hope you have found the criteria I use to be useful and useful to stop the madness in your search to find the right business for you.

Good luck in your search!

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