Sneaky and Strategic Ways to Promote Your Web Business
Due to the increase of new Web 2.0 capabilities that aim to improve collaboration, creativity and information exchange, there are unique Internet marketing strategies that can be achieved with little or no cost.
One of the best ways to get your product or service noticed is to give away something that has incredible value and comes at a cost. For example, you own a company that sells and installs carpets in residential homes and small businesses. You can make a video about the ten main elements you should look for when buying carpets for your home and publish this video on YouTube. Keep the video short, two to three minutes tends to work better, and give away some of your tips and tricks. You can then use this video on your website to update the content and add video to a static page. The video will be hosted by YouTube and all you need to do is place a small amount of code on your website to run the video from your site.
These internet marketing strategies are also known as gorilla marketing (an unconventional promotions system with little or no budget) and can help increase business and help showcase your product or service.
Another good marketing strategy on the Internet is to write a blog that deals with the product you sell or the products you use while serving your customers. This marketing blog will help you interact with your customers and the strengths and trends of the market. This blog will also allow you to be known as the "who to turn to" expert in your field and people who search Google will find your blog and increase your contacts and generate new revenue streams for your business. It will be important that your blog is limited to a specific geographic area or a restricted topic to begin with and then gradually increase its reach as your visitors increase and your reputation extends.