How to Use Google Trends as a Reference Source for Creating a Blog Post
Google Trends is an indicator of the number of people searching for a specific term over a period of time. It gives you an overview of the topics that the world is looking for. Trends can be classified according to their geographical location, categories, time interval, etc. and also allows you to compare between your searches. The Google Trends platform is quite easy and easy to use. They also have small graphics throughout the title that show how hot or cold the topic is in a certain amount of time. So, how can Google trends help your SEO and create a blog? Here are some ideas you can implement for your blog, but first, let's look at the key features of Google Trend.
- Show you the popularity of keywords over time
- Compare your searches
- Keep up to date with the latest trends.
- Separate your results with respect to images, news or YouTube searches.
Ideas for blogs:
Knowledge of the competition: You can write the name of your competitor's brand and see how they are short or long-term trends. If they are on the rise, you can perform a defect study to find out why and how you can leverage your strategies for your own brand.
Historical data: Instead of comparing trends from last week, extend the timeline to a full year or more. Google has a lot of information that you can use for your brand in the future. With the help of historical data, you will notice that for most general keywords, a relatively fixed trend change from month to month is mainly a defined pattern. Then you can use those keywords while they go to the top to write and publish your content.
Brainstorm keywords: Perform a periodic check of the keywords related to your topic and see if there are any up or down trend phrases. Google trends also help you refine your keyword search to a specific location / countries that will help you decide if it's fruitful to use those keywords on your blog while targeting those locations. If the keywords you selected do not perform well in the areas you have targeted, then you can compare or look at another strategy.
Themes and ideas for brainstorming a blog post: Use queries related to Google Trends to help you identify the related keywords that people are looking for and further investigate your individual trends and get certain information that will help you publish your blog. content. In addition, you can choose categories in trends, then a subcategory, and also explore that category for content ideas.
Using Google Trends is easy, but discovering how to make use of most of the information provided takes some time to master. It is recommended to use Google Trends as a reference source for your digital marketing strategy and related content and keep up with the trend.