Blogs Can Make Money for Clients
Once a company blog is launched, the administration quickly turns its attention to monetizing it. Depending on the size and demographics of the audience, it is not uncommon for blogs to earn more than $ 10,000 per month. But although companies have several income generating options to choose from, they can easily make mistakes. Smart managers use their search engine marketing, or SEM, partner for guidance.
Common monetization techniques include:
pay-per-click publication, or PPC, ads on the blog through programs such as Google (TM) AdWords;
affiliate advertising, through programs such as Amazon® Affiliates;
RSS advertising, or placement of ads in the subscription feeds of a blog;
Sell advertising space to strategic business partners or other third parties;
Offer downloadable podcasts or research studies for a fee;
Offering promotional merchandise; Y,
Requesting donations through services such as PayPal®.
According to the corporate culture and the nature of the market, some options make more sense than others. For example, a non-profit organization can attract considerable donations, while a commercial company tends to postpone readers of a blog simply by requesting them. Packing the page with PPC ads may seem natural on a discount retailer's blog, but tacky or downright objectionable at a law firm. The role of the SEM partner is to solve the customer's marketing problems and develop a monetization plan that combines the ingredients.
Important, as is the right plan, the crucial element of blog monetization, and the one that is so often ignored, is time. Simply, no monetization tool in the world will offer results until the blog has established an audience. Attracting traffic and building a stable audience is where the customer first and foremost needs its SEM partner to:
develop search engine optimization, or SEO, in blog programming;
implementing friendly RSS subscription feeds for the reader;
recommending SEO techniques for blog content;
developing and executing a linking strategy;
registering the blog in important blog directories; Y,
analyzing blog traffic to identify the most promising monetization approaches.
Running to fill a client's blog with ads and offers, while tempting, is ineffective, even counterproductive. A clean and neat blog design attracts new readers. On the other hand, blogs that look like an online flea market inspire visitors to click outside.
In general, SEM firms should advise clients to take the plunge into blog monetization; but look before jumping. A successful strategy has two phases: first build the audience, then, then look for the income.