5 Digital Marketing Mistakes You Commit, You Repent
It is also necessary to look at the side of what NOT to do. This is essential so that you do not fool yourself into thinking that you are on the right track and you continue to waste money without obtaining an ROI.
When you know you do not know something, you can find out. However, when you do not know you do not know, such a situation is risky. Here, there is a list on my side to warn you of some undetectable errors you could make in your search for digital marketing.
1. Promote more than solve problems:
Hitting your own drum is something that does not go well with Internet savvy people looking for products / services. They are continually bombarded with promotional information, you do not want to do the same and get lost in the crowd.
Do not boast of how good your products / services are, tell them how you can help solve their problems. They have come to your site or your ad, looking for a solution, providing them that and they will hit the nail on the head.
While it's okay to show your achievements, put it to the point even to make it appear more for & # 39; you-the-client & # 39; instead of the & # 39; I-me-myself & # 39; attitude. How? Show customer testimonials! And let your audience think that if you can solve the problem for your existing customers, then you can also do it for them. Be focused on the client, portray your product / services as solutions and see the magic.
2. Relying heavily on any marketing channel:
Making this mistake would not only make your digital marketing budget unbalanced, it could also reverse your revenue. You may have implemented many strategies through your experience, of which one or two may have worked better.
And it is the mantra of digital marketing that one should maximize the efforts on what works best; To suggest too much about this mantra could be dangerous. What happens if this channel suddenly becomes ineffective? What if the organic traffic that you were so proud of falls overnight thanks to the unannounced updates offered by the search engines?
Such an impact would cause serious damage to your net income. Therefore, resist the temptation to invest all efforts in a single channel and create a solid marketing strategy based on multichannel channels.
3. Ignoring some marketing channels:
This point is similar to the previous point, but different in the way you propose to use each channel whenever the time is right for your business. It is understandable that some channels, such as pay per click, can instantly get your attention, but you should not ignore the other apparently low channels.
While it is important to take advantage of the channels that produce a high ROI at the beginning, at a later stage venturing into others should be the focus of your marketing strategy. Invest your efforts in SEO, no matter how much time you require. 6 months later, when the search engines begin to reimburse you with relevant traffic, you will be grateful to have done so.
Go social; put your name there. But, select the social channels carefully. LinkedIn and Twitter work better for B2B and the accused Facebook is the access channel for B2C. As you move forward, include email marketing in the marketing mix, you will be amazed at its potential.
4. Do not assign numbers to campaign goals:
"Is not this basic", you may think! Well … we usually delve into the advanced and forget the basics most of the time. Therefore, set measurable goals for your campaigns! Suppose you want to increase the number of potential customers generated by a company, set a target of + 20% in a given month and then work to achieve it.
Do not just say, I want to increase contacts, that's an illusion! If you define your goals in terms of numbers is when you can scale your efforts, otherwise you will keep walking in all directions without moving an inch forward.
Also, remember, you are investing money in your efforts; The person who is carrying out the campaigns is not free. Also, if you invest money in paid marketing, not setting measurable goals is a sure recipe for disaster.
5. Poor data interpretation:
If you have ever seen the analysis panel, you will see how it shows different traffic channels such as organic, direct, paid, referral, etc. Now, direct traffic is interpreted in people who write manually on their website and # 39; s URL and entry.
However, you must ensure that the direct traffic figures are not formed by your internal employees. Ignoring this would result in the dilution of the data and the incorrect interpretation of the data.
Also, choosing the wrong metric to define your data could be disastrous. For example, if you have a high and # 39; pages per visit & # 39; or & # 39; Average duration of the visit, you may feel that your client is spending more time on the site, where the reality would be that your visitors are not finding what they are looking for.
In conclusion, the 5 points mentioned above do not refer to the tips or tricks of digital marketing, but rather to its essence. If you avoid this, you can rock any campaign, while making the most of your investment.